* A jingle will make your advertising more effective. Studies show that people are more prone to remember the information from commercials accompanied by singing compared to those that just include talking.
* Memory retention of a commercial jingle is 10 times faster than that of a talking ad.
* People turn on the radio to listen to music. Jingles are a natural fit because they are music.
* We have no defense mechanism against music.
* Jingles will last for years in people's minds. Do you remember any jingles from the past? What about "I'm a pepper" by Dr. Pepper?
* A jingle is like the letterhead or sign of your business. It's your musical logo!
* Jingles will decrease your advertising costs.